50/50 partnerships are doomed to fail.
When setting up a company, it is easy to default to equal ownership.
But things can change. They usually do.
Eventually everyone’s real value becomes apparent.
Sometimes value changes over time.
But ownership is not fixed.
If you feel like the ownership percentages aren’t right between you and your partners, address it.
Act now. Do not avoid the difficult conversation.
Stay motivated and inspired to build your company by ensuring each partner owns the right amount.
Pay a fair value when you must buy someone out of the business, or if you’re buying a portion of their ownership.
Find a win/win.
The best partners are self-aware about their contribution.
They also recognize the value of their partners and look to take care of them.
There is a better model than equal ownership.
Be deliberate about getting your partnership right and setting it up for long-term success.